By Amy Chastain

Staff Writer

CSUSM student and entrepreneur Joe Villareal was not impressed with the designs that big name clothing lines were producing. In the summer of 2014, fueled by this dissatisfaction, Villareal’s clothing company Kingship Co. was born.

Villareal described the meaning behind Kingship Co. as being a representation of higher power. The entrepreneur said that his designs will show young people that there is “power for them to start anything they want and to do anything these choose.”

The lack of sleep and hard work that Villareal puts into running his own clothing company exemplifies Kingship Co.’s principle of young people working to accomplish what they want.

Joe VIllareal and his two younger brothers, who handle sales, put out a line of clothing that according to their website represents “west coast vibes.” One of Kingship Co.’s main inspirations is music. When interviewed, Villareal was wearing the Magnate Tee which features the mugshots of famous artists, such as 50 Cent. The Kingship Co. website also features music videos that represents the type of music and culture that Villareal and his brothers surround themselves with.

In addition to music fueling this clothing line, Kingship Co. is also inspired by skateboarding, L.A. culture and baseball. One of the most popular pieces in the Kingship Co. line is the sold out Hardball Jersey. Villareal drew inspiration for the jersey and the various Kingship Co. snapbacks from baseball, which was a big part of his life growing up.

These various sources of inspiration successfully blend together to form the clear identity of Kingship Co.  Villareal’s clothing line is available at his kingshipco.com and on Instagram, Facebook and Twitter.