After a seven-year hiatus, G-Dragon, the King of K-pop, makes a return with his new single, “POWER,” released on October 31, 2024. This marks his first solo project since 2017 and the beginning of a new chapter under the independent label EMPIRE. 

In his signature style, G-Dragon immerses himself in hip-hop, boldly declaring, “Guess who’s back/It’s your boy, GD!”  

Co-written with collaborators Tommy “TB Hits” Brown, Theron Thomas, and Steven Franks, the track features infectious beats and a memorable chorus— “I got the power, the power, power, up power”—reinforcing his status as a leading figure in the music industry. 

The music video, shot in one continuous take, enhances the song’s vibrant energy, showcasing a mix of retro visuals and G-Dragon’s iconic fashion, further solidifying his reputation as a trendsetter. Throughout “POWER,”G-Dragon celebrates individuality and self-acceptance with lines like “나는 나다워서 아름다워,” which translates to “I am beautiful because I am myself.” 

G-Dragon’s references the “Übermensch,” or “Superman,” a Nietzschean concept representing an individual who transcends moral and social limitations to achieve personal power and freedom.  

Musically, “POWER” blends elements of hip-hop and K-pop, featuring an upbeat tempo designed to inspire listeners to embrace their power. The repeated assertion of having “the power” reflects both his influence in the music world and his personal journey.  

G-Dragon describes “POWER” as “manifesting the essence of music,” His return is not just a musical comeback, but a reclamation of his narrative within the landscape of K-pop.  

The timing of “POWER” carries particular significance, given G-Dragon’s recent challenges with Korean news media and his departure from YG Entertainment. This newfound freedom seems to invigorate his artistry, allowing him to fully explore his creative vision. Released through Galaxy Corporation, in partnership with EMPIRE—owned by Palestinian entrepreneur Ghazi Shami, an advocate for humanitarian issues—this choice is seen as a deliberate move in G-Dragon’s career. 

“G-Dragon is a cultural force that has laid the foundation for K-Pop’s global dominance,” Shami remarks. “This partnership reinforces our mission at EMPIRE to collaborate with artists who will shape the future of global music.” 

G-Dragon’s enduring influence is unmistakable. “POWER” rapidly ascended the iTunes charts in 15 countries and accumulated nearly 130,000 likes on YouTube shortly after its release. Fans are eagerly anticipating his upcoming performance at the MAMA Awards in Japan in November 23. This will mark his first appearance at the event in nearly a decade. 

Reflecting on his impact, I’m reminded of my first time seeing him in concert during The M.O.T.T.E Tour in Los Angeles in 2017, just before his military enlistment. That night was a powerful testament to his artistry and deep connection with fans.  

With the recent announcement of a strategic partnership between Tencent Music Entertainment Group and Galaxy Corporation for his upcoming regional tour, anticipation for G-Dragon’s return to the stage has never been higher. 

Additionally, there are possible plans for a world tour in 2025, further heightening excitement among fans. People worldwide are eager for the opportunity to experience his performance once again. 

“POWER” is more than just a song. It serves as a bold declaration of intent: G-Dragon is back. This new era is poised to be groundbreaking, much like his previous works. If “POWER” is any indication, fans can anticipate even more innovative music from the K-pop king.